Launch: The Creation of Qantas Points

QANTAS Frequent Flyer has opened a new online hub for its members, as well as a new internet-based shopping centre stocked with “premium global brands” (TD breaking news).

Officially launched yesterday by Qantas Loyalty ceo Lesley Grant, the new
site links to various elements of the QF Frequent Flyer Scheme including Qantas Epiqure, Qantas
Cash, Qantas Restaurants, Qantas Golf, the Woolworths Everyday Rewards program, the new online mall and of course Qantas flights. Rival Virgin Australia’s Velocity scheme has had its own “e-store” for some years, but Qantas Loyalty executive manager customer strategy & online, Paul
Smitton, told TD the organisation believed e-commerce has now evolved to the point where the
online mall can now provide an exceptional shopping experience.

The online store is for members to earn points, with up to five points per dollar on offer from
with retailers such as David Jones, Apple, eBay and US department store giants Neiman Marcus and Macy’s as well as Pottery Barn and online brands like The Iconic.

The online shopping centre complements the existing QFF redemption store, where members can use their points for a range of items. For example, Smitton revealed that Qantas Loyalty is Australia’s largest seller of Bose headphones which are particularly popular with scheme members. Grant said Qantas Loyalty had “a really straightforward goal of being the best loyalty program in the world.” Smitton and Grant are pictured above at yesterday’s event.